Key Insights on User Growth from Alex Schultz at Facebook
I watched a YouTube video featuring Alex Schultz, VP of Growth at Facebook, discussing key metrics and strategies for user growth. His insights centered particularly on retention and its quantifiable impact on growth metrics. Schultz emphasized three key retention curves: Declining Curve: Line moves towards zero, like many mobile games (e.g., FarmVille). Stabilizing Curve: Asymptotes at a non-zero level (e.g., Minecraft, World of Warcraft). Re-accelerating Curve: Initially declines but then picks up due to factors like network effects or expanded offerings.